Over the past 25 years we’ve welcomed thousands of members, and trained thousands more. People come to us to learn how to make better connections and achieve more impact in their work with audiences. Whether those audiences are visitors, participants, donors, customers or communities, we can help. To be more connected with those audiences, the cultural sector needs the right skills and structures in place. AMA helps organisations and individuals achieve those goals. In 2018 we became an Arts Council England Sector Support Organisation, but we work across the UK and beyond.