In 1891, a small agency named Batten Company opened in a single room on Park Row in New York City. In subsequent years, it thrived, and in 1928, merged with Barton, Durstine and Osborn. Thus, BBDO was born. Today, BBDO Worldwide is 15,000 people in 289 agencies across 81 countries, all focused on: The Work. The Work. The Work.