The British online retailer was launched in 1991 by Founder and Creative Director Johnnie Boden, with just eight menswear products. The brand quickly expanded into womenswear and childrenswear and currently has over 1.5 million customers worldwide. In 2017, Boden opened its first central London flagship shop on the King’s Road, with further shops set to open in 2018. Boden’s stylish range of clothing and accessories are available to buy via catalogue in the UK, USA, Germany, France, Australia and Austria, and online – trading in over 60 countries with more than 1000 employees across all markets.