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Ethos, Pathos & Logos: Aristotle's Modes of Persuasion
The Greeks are good at a lot of stuff. Weddings. Smashing plates. Growing (and marinating) olives. But, unbeknownst to many, they also have a rich history in advertising. Read the full piece: https://boords.com/ethos-pathos-logos-aristotle-modes-...
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