Fred Perry has always been different. Triple Wimbledon champion Fred Perry was born to a Stockport cotton spinner, he played and fought his way through and despite the establishment, but always with style… “I was generally regarded as the best dressed player of my time… …I’m a big believer in trying to look the part. It’s a fetish with me” In 1952 he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. And the shirt is still the start and end of everything we do, because its more than a shirt - it’s rite of passage, it’s the uniform of the non-uniform – it is a true icon.