Gousto

It’s been far too long since dinner’s got the attention it deserves, but Gousto’s here to change that. With show-stealing food, they’re bringing back the magic of mealtimes and putting dinner where it belongs - at the centre stage of our evenings. To bring this idea to life across social and digital, Gousto created a series of recipe trailers, featuring an all-star cast of delicious dinners and movie-style reviews from their customers. Each film captures a different movie genre, from lighting and styling to the script and voice-over, resulting in a feast for the eyes that would undoubtedly steal the show. It’s a concept that doubles down on adventure for an explorer’s take on global cuisine and goes in all guns blazing on an action-packed approach to speedy dinners. "The insight is strong (dinner takes a backseat to our busy lives when it shouldn't) and the genre-inspired execution made me smile." Susannah Rubin

Gousto set out to elevate their global cuisine and transport their customers to the world's culinary capitals for four weeks of flavour. 'The Hungry Traveller' campaign whisked customers away on an around-the-world adventure where they'd tuck into everything from sizzling Asian showstoppers to South American soul food. With each dish, customers would touch their taste buds down somewhere new. To dial up the authenticity, every recipe had its own carefully curated visual identity, taking styling cues and inspiration from the different countries and cultures. Seamlessly weaving together print, digital and social, the concept was crafted into a multichannel experience that captivated customers and kept them coming back for more. "Nice work that brings a sophisticated, global, adventurous, and fun feel to the world of meal planning. Love the food styling. Lovely design all around." Emily Spilko

Gousto's 18-member creative team crafts the brand's world both "inside and outside the box". They oversee varied projects, from expansive advertising campaigns to fine-detail efforts. Their 2022 "Steal the show" campaign significantly improved brand consideration and recognition. The "Hungry Traveller" campaign enhanced their metrics on variety and excitement, contributing to increased brand awareness and love. Despite doubling the team size since January 2022, Gousto maintains strong team cohesion through regular communication, feedback sessions, and personal development opportunities. Their commitment to growth is evident, with team members advancing in roles after training and mentorship. They collaborate with different departments, championing the Gousto brand through initiatives like the Gousto Writers Club and partnerships with external agencies. Efficient systems, such as "Wok- Flow", ensure seamless workflow and alignment with business priorities. This is the essence of a team dedicated to the Gousto brand. "Definitely industry-defining, this submission values the importance of inspiring their creative team internally, in order to create work that makes a difference. It feels organised, well-considered and fun!" Jodanna Bird

This award recognises project-based work undertaken by in-house creative teams, given to The Hungry Traveller.

Since testing the waters with our very first brand TV campaign in 2018, TV has played a pivotal role for Gousto, moving us from start-up to well-loved consumer brand and into our next stage of growth. We've applied our challenger attitude to TV planning and it's safe to say it's paying off.

This award recognises high performing and effective teamwork and commitment to personal development within an in-house creative studio.

Gousto & Spotify: That Sounds Delicious, produced by MediaMonks

In partnership with Spotify, our ‘Food to Match Your Mood’ campaign inspired dinner time adventure through innovation. The platform provided users with next level personalisation, that matched up recipe recommendations based on the listening habits of Spotify users. Winner of the Chair Award For Best Campaign selected by jury head Jessica Leong, as well as Highly Commended for Most Effective Use of Creativity and Best Use of Audio. A huge congratulations to not only our team here at Gousto, but the teams across Spotify, the7stars and Mother for their collaboration and unmatched ambition to bring more music to mealtimes.

Working with agency the7stars, Gousto wanted to start the year encouraging busy families to shake up their cooking habits, live a healthier and more varied culinary life, and ultimately Give It Some Gousto. By taking advantage of people’s tendencies to rethink behaviour – especially around food and health – in the new year, we had the perfect opportunity to drive new customer conversion.