Ok imagine this. It’s 2003, there is only one style of gym. A one size fits all kinda gym. OK for everyone kinda gym. ‘It's fine I guess’ kinda gym. When uninspiring becomes normal, there is a problem. There was only one option. Apple was born in a garage, we were born in a car park in the heart of the West End. We replaced cars, bikes and vans with nightly resident DJs, neon lights and dancers. We reset the industry. It was easy to say, there was no other fitness space like this. Exercise blended perfectly with pleasure. You could be anyone you wanted to be. Be any shape you happened to be. It was just pure freedom to play and train in a way never seen before. It was simply just, serious fun. Now, 2018. We are home to the most unique and diverse classes in London. Olympic sized boxing rings, combat cages, world-class free weights sections, live DJs and larger-than-life personal trainers. Join us, and see for yourself - the last thing we will ever be is boring