Innocent
We make healthy drinks & give 10% of our profits to charity
- Location
- Tadcaster, United Kingdom
- Website
- http://www.innocentdrinks.co.uk/
Projects
- fancy joining our creative team?
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Required - How to get involved in the Big KnitThe innocent Big Knit started 15 years ago with an idea. We asked people to knit little woolly hats and then we put those hats on our smoothies. To our surprise, people picked up their needles and the hats came rolling in. For each smoothie sold,...
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Required- Innocent We make healthy drinks & give 10% of our profits to charity
- Anna Clare Copywriter
- Lois Hinx creative producer & director
- Innocent Office
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Required- Innocent We make healthy drinks & give 10% of our profits to charity
- Gabby Leon Multi-Disciplinary Designer
- James Peach Head of UK Brand
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- innocent bubblesWith the sugar tax coming in, the fruit + sparkling water space was starting to get a little crowded. Whilst innocent's bubbles range was still unique with its simple blend of pure fruit juices with sparkling spring water (no concentrates, no adde...
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Required- Matt Gray Design Director, Designer & Illustrator
- Kathryn Shepherd Copywriter
- Financing Solution for Small SMEsI did a proper kick-off meeting with the client, which included a series of workshops to create a better understanding of the client, their business and also their main goals. During that we formulated and setup individual strategies for both the...
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Required- Alexandru Năstase Multidisciplinary Senior Designer & Type Designer
- Innocent Smoothies 'Fruit, Made Easy'
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Required- Dario Attanasio Director & Creative Researcher
- SUSTAINABILITY ALPHABETAs part of a wider innocent initiative to encourage staff to be more sustainable, I created this little alphabet. It’s based on simple things everyone can do to help keep climate change below 2 degrees. The alphabet has since been picked up by Do...
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Required- Gabby Leon Multi-Disciplinary Designer
- INNOCENT DAIRY FREE RECIPE BOOKinnocent created its first ever dairy free products in 2018, which, although delicious on their own, are best used in things. The only problem was that innocent’s drinkers weren’t used to using innocent drinks as ingredients. This was a problem bo...
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Required- Gabby Leon Multi-Disciplinary Designer
- Anna Clare Copywriter
- INNOCENT’S PARIS OFFICEAfter a decade in their old location, the innocent team in Paris were moving to a new home that they wanted to feel just like innocent’s head office, Fruit Towers in London. I was tasked with creating a series of artworks as well as inputting to t...
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Required- Gabby Leon Multi-Disciplinary Designer
- THE SMOOTHIE’S NEW CLOTHESThis little book was created in response to a change that innocent made in their packaging. When the design of the kids smoothies packaging changed in 2016, a number of parents got in touch to let innocent know that this had caused a major problem...
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Required- Gabby Leon Multi-Disciplinary Designer
- Anna Clare Copywriter
- Brush and BubblesBrush and Bubbles is a painting and prosecco class - we encourage people to come along and get creative with a glass of bubbles in hand! No experience necessary- just paint, drink and have fun!
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- Tiffany Ceri Founder
About
Hello, we're innocent and we're here to make it easy for people to do themselves some good (whilst making it taste nice too). We started innocent in 1999 after selling our smoothies at a music festival. We put up a big sign asking people if they thought we should give up our jobs to make smoothies, and put a bin saying 'Yes' and a bin saying 'No" in front of the stall. Then we got people to vote with their empties. At the end of the weekend, the 'Yes' bin was full, so we resigned from our jobs the next day and got cracking. Since then we've started making coconut water, juice and kids' stuff, in our quest to make natural, delicious, healthy drinks that help people live well and die old.
People who have worked with Innocent
Joseph Adesunloye
- Screenwriter & Film Director
- Rep'd at Curtis Brown
Clare Barry
- Creative Director
- Cannes Lions, Cannes Lions International Festival of Creativity, Copy Clare
Mark Blackler
- Graphic Designer
- Media Zoo, Landscape Studio
Danny Blackman
- Product Designer
- Dizzie