Innocent

We make healthy drinks & give 10% of our profits to charity

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  • Daniel Marks - Creative Team
  • creative, Branding, Marketing, Advertising, creative equals, Diversity, job, internship, Big Bang Competition, design

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About

 

Hello, we're innocent and we're here to make it easy for people to do themselves some good (whilst making it taste nice too). We started innocent in 1999 after selling our smoothies at a music festival. We put up a big sign asking people if they thought we should give up our jobs to make smoothies, and put a bin saying 'Yes' and a bin saying 'No" in front of the stall. Then we got people to vote with their empties. At the end of the weekend, the 'Yes' bin was full, so we resigned from our jobs the next day and got cracking. Since then we've started making coconut water, juice and kids' stuff, in our quest to make natural, delicious, healthy drinks that help people live well and die old.

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Dan Germain

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  • Group Head of Brand and Creative
  • Innocent