The idea for JAM originally came to us when we started working together at an early-stage startup in 2015. We were building a complex product, and like many people at the start of their career, we learnt on the job. We often asked ourselves how other companies go about designing and building great products. What goes on behind the scenes? How do product managers, designers and engineers make it all happen? We realised we really wanted to catch a glimpse of what went on behind the scenes of the companies we looked up to. And we thought other people would want to know too. So we decided to create a conference to share these stories – JAM was born. Over the years, our flagship London conference became the unmissable gathering for Europe's best product people and their team. And JAM grew into the community we've always needed.