John Dandy

Introducing Luxury Male Grooming and Lifestyle Brand, John Dandy John Dandy is a quarterly curated lifestyle and grooming box, which helps time-conscious men to try, learn and buy new luxury and niche brands from around world, including Atkinsons, Czech & Speake, Baxter’s of California and more. Founded in London by best friends, Jeffrey Simmons & Leana Ferguson, the 29-year-old duo decided to embark on this as a business after realising that big box retailers catered to women first – even though men are more conscious of their appearance now than ever. In a research study by JWT titled “The State of Men”, 76% of men agreed that “there’s more pressure than in the past for men to dress well and be well groomed” and on a personal level, Jeffrey found searching for grooming products a total time suck. But, wouldn’t men be more inclined to try new products if the hassle, insecurities and time consumption was taken out of the process? Cue the John Dandy Box, an eCommerce-led service, that delivers 4-5 travel sized luxury & niche grooming products and one lifestyle product (sock, pocket square, cufflinks. etc.) to your home, office or gym. Inspired by great men of the past, future and present, the first John Dandy Box will be inspired by F. Scott Fitzgerald’s fictional character, Jay Gatsby, and will come with all the essentials needed to kick off any event. John Dandy will act as your confidant to help modern men live better lives and become the best form of themselves.