We believe what you drink should not only taste good, it should be good for the land, good for the people who grow the ingredients and as good for you as a fizzy drink can be. Back in 2010 we made our first few bottles of Karma Cola using a bag of cola nuts sent to us by our friends in Boma, a small village in the Gola Rainforest in Sierra Leone. We’d learned that the world drinks more than a million colas a minute but none of the money went back to the people who originally discovered the stuff. So we made a drink to fix that.