Lazy Oaf
Keeping it weird
- Location
- London, United Kingdom
- Website
- http://www.lazyoaf.com
Projects credited in
- Lazy Oaf x ohneThe Lazy Oaf x ohne period pant collaboration was a powerful and impactful collaborative campaign that aimed to challenge the traditional narratives surrounding period marketing and promote the importance of rest. Campaign Message and Objective...
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Create new list with Lazy Oaf x ohne
Required- Sarah Hazeldene Social and Brand Manager at ohne
- Oaf TV campaign for Lazy OafAs part of a university collaborative project, in response to a live client brief, I took part in a group project, whereby we were creating campaigns for Lazy Oaf’s Trash & Treasure and OAF TV collections. I captured and styled these images.
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Create new list with Oaf TV campaign for Lazy Oaf
Required- Jess Fine Freelance Photographer
- Lazy Oaf x CrocsBespoke composition for the Lazy Oaf x Crocs collaboration
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Create new list with Lazy Oaf x Crocs
Required- Felix Morgan Media Composer and Sound Designer
- Lazy Oaf X UWE Trash & Treasure collectionPromoting the release of Lazy Oaf’s Trash and Treasure collection we looked to the collections classic prints for inspiration. We identified that the phrase, ‘more treasure than trash’ was fitting and looked to British sitcoms and maximalist livin...
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Create new list with Lazy Oaf X UWE Trash & Treasure collection
Required- Millie Foster Marketer and Campaign creator
- Lazy Oaf X UWE Oaf TV collectionPromoting the release of Lazy Oaf’s Oaf TV collection conceptually, we looked into infomercials and 1950s print adverts, developing content around the brand’s ‘for life ,not landfill, clothing care guidelines’.
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Create new list with Lazy Oaf X UWE Oaf TV collection
Required- Millie Foster Marketer and Campaign creator
- Lazy HotelLazy Hotel for Lazy Oaf
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Create new list with Lazy Hotel
Required- Lucy Ranson Photographer
- Holly McCandless-Desmond Photography Assistant
- AW
- Abbie Wilkes
- Lazy Oaf 2001 Campaignhttps://www.lazyoaf.com/blogs/editorial/2001-campaign
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Create new list with Lazy Oaf 2001 Campaign
Required- Nicole Ngai Photographer
- Naomi Anderson-Subryan for Lazy Oaf x Time to Change CampaignIllustration work by Naomi for the Lazy Oaf x Time to Change, Mental Health Awareness collection launch.
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Create new list with Naomi Anderson-Subryan for Lazy Oaf x Time to Change Campaign
Required- Jolene Lloyd Jones Senior illustration agent
- AW
- Abbie Wilkes
- Abbie Wilkes PR Coordinator at Lazy Oaf
- #FACESOFLOLAZY OAF CAMPAIGN AW19
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Create new list with #FACESOFLO
Required- Haruna Jebak Stylist, Producer
- rupali naik Sales Assistant at LUSH
- Lazy Oaf - Oaf Press PresentsA live brief set by Lazy Oaf to create a brand building publication which promotes their clothing to a targeted audience. As Art Director I worked alongside other creatives to produce the layout design and physical publication. Oaf Press Presents...
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Create new list with Lazy Oaf - Oaf Press Presents
Required- Amia Watling Photographer, Art Director, Graphic Designer
- Codie Lu Scott Film Producer
- Lazy Oaf MoodboardSmall website and concept for a moodboard about how I see Lazy Oaf. You can eventually sketch and scribble.
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Create new list with Lazy Oaf Moodboard
Required- Chiara Polverini Graphic & industrial designer
- Lazy Oaf Anti-Resolutions 2018Editorial illustrations for cult fashion brand Lazy Oaf. They asked me to illustrate alternate New Year's Resolutions for their social media accounts. Digital 2018
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Create new list with Lazy Oaf Anti-Resolutions 2018
Required- Holly St Clair Freelance Illustrator
- Benk + BoFounded and designed an open workspace in the heart of London. Opened January 2018. www.benkandbo.com
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Create new list with Benk + Bo
Required- Mariell Lind Hansen Photographer & Co-Founder
- LK
- Lizzy Kaplan Director
- Emily Crocker Freelance Event Manager
- Lazy Oaf x Time to ChangeHere I did something in my free time as I joined the Lazy Oaf cause.
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Create new list with Lazy Oaf x Time to Change
Required- Chiara Polverini Graphic & industrial designer
- Lazy Oaf x Time To ChangeDION featuring in the Lazy Oaf x Time To Change collection imagery, with 100% of profits going to reduce the stigma attached to mental health. A project we are super proud to have been involved with.
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Create new list with Lazy Oaf x Time To Change
Required- Sophie de Belgeonne Head of Talent
- Don't Hug Me I'm ScaredLimited Edition puppet packaging for the collaboration between DHMIS and Lazy Oaf. User will have to cut open the puppet to reveal the clothing item (referencing the short series - Episode 5).
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Create new list with Don't Hug Me I'm Scared
Required- Jo Poon graphic designer
- Lazy OafReceipts designed for the Lazy Oaf new campaign 'Bukimi' launch.
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Create new list with Lazy Oaf
Required- Aga Giecko Illustrator / graphic designer / social media curator
- She's No AngelLazy Oaf's 2019 Valentines day capsule collection stars alongside possessed plus size model Rachelle Cox
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Create new list with She's No Angel
Required- Eli Beristain Photographer & Videographer
- Rachelle Cox Visual Artist, Model, Actress, Photographer
- Penny Chan Artist
- Lazy Oaf 'take a break'Lazy oaf exhibition competition. 'Take a break' brief interpreted by making a life size table and breakfast pieces to encourage playing with your food - something that we are actively discouraged from.
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Create new list with Lazy Oaf 'take a break'
Required- Courtney Richards Designer & Illustrator
- Lazy OafWe helped Lazy Oaf achieve: -Double industry average engagement rates -1/10th of industry average CPE -26K likes, 145 comments and 45 shares/retweets from a photoshoot They wanted to connect with early adopter communities around hip hop / undergro...
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Create new list with Lazy Oaf
Required- Warm Street A social-first communications agency
- Robin Shaw Founder & Creative Director
- TG
- Theo Gentilli
- Lazy Oaf Winter LookbookI was featured in this years Lazy Oaf yearbook Lookbook.
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Create new list with Lazy Oaf Winter Lookbook
Required- Hugo SIngh Sales Associate and Creative Direction.
- Laura Allbones Creative
- Editorial - personalCollaboration with London based brand Lazy Oaf
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Create new list with Editorial - personal
Required- Agata Wolanska Art Director
- Lazy Oaf
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Create new list with Lazy Oaf
Required- Eva Schrama Print Designer/ Fashion Designer
- Lazy Oaf marketing campaign
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Create new list with Lazy Oaf marketing campaign
Required
About
A London-based fashion and streetwear brand who do things differently by default. We create pieces that play on our irreverent sense of humour; rebelling against the norm and taking a sideways glance at life. Rooted in graphic design and illustration, creativity is at the heart of everything we do, and we like to maintain a DIY ethic no matter what. In addition to running a global online store, we also have a non-virtual, real life shop in Soho and our designs can be found in over 100 retail spaces worldwide.
People who have worked with Lazy Oaf
Jasmin Sehra
- Illustrator & Designer
- Jasmin Sehra, TATE, The Estée Lauder Companies Inc., Nike, Converse, Marbek, MTV, Lazy Oaf
Rachelle Cox
- Visual Artist, Model, Actress, Photographer
- House of Androgyny, Lindsey Mendick, Warner Brothers, We Built This City, ehouse, Polyester Zine
Robin Shaw
- Founder & Creative Director
- Warm Street
Lucy Ranson
- Photographer
- Financial Times, Evian, Lucy & Yak, Rex / Shutterstock