Lazy Oaf

A London-based fashion and streetwear brand who do things differently by default. We create pieces that play on our irreverent sense of humour; rebelling against the norm and taking a sideways glance at life. Rooted in graphic design and illustration, creativity is at the heart of everything we do, and we like to maintain a DIY ethic no matter what. In addition to running a global online store, we also have a non-virtual, real life shop in Soho and our designs can be found in over 100 retail spaces worldwide.