With offices in London, New York and LA, LoveLive is a global media technology company that creates, distributes and monetises premium music video content. Through our proprietary technology platforms, LPlatform and LPlayer, we act as a bridge between creators and rights holders, leading brands, digital publishers and content-hungry music fans – generating new revenues for artists and labels by commercialising video assets while serving the content and audience engagement needs of brands, publishers and the wider media industry. LPlatform is an online B2B marketplace for high-quality, fully rights cleared digital music video. With content ingested from multiple sources, our distribution partners can easily search this huge digital library according to rights information, and then choose to purchase assets outright under license or place for free on any website with ad support. LPlayer is our ad-supported embeddable player that offers digital publishers and their audiences cutting edge, original and topical daily music content on demand, featuring the very latest and finest exclusive live performances, backstage interviews and compelling music programming. For brands and advertisers, LPlayer provides the opportunity to connect with mass audiences via premium music content, while offering extensive and targeted campaign reach across a wide digital distribution network. We also help brands integrate music into their marketing strategies creatively and authentically, providing end-to-end music content solutions – from music policy development, rights and artist access through to production, digital marketing and distribution. We work with leading brands such as Kia, Pepsi and Orange, and top tier artists like Rihanna, Madonna and Muse, to name but a few. All activity is underpinned by unique legal framework agreements with the record labels, reducing friction to obtaining rights.