Mellor&Smith
Making brands famous since 2009.
- Location
- London, United Kingdom
- Website
- https://mellorandsmith.com/
Projects
- Fat Lad. Fat Can't.Empowering plus-size cyclists to get out there and ride. Nowt else. Background Fat people get called some proper nasty stuff. Our research survey showed there was one overwhelmingly frequent phrase large cyclists are called by the public. At the...
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Required- Mellor&Smith Making brands famous since 2009.
- Max Cannon Design Director / Art Director
- James Smith Creative Director
- Mango Bikes. Eat More Chips.The public just want really boring bikes brands in their lives, don’t they? Background We’ve been making Mango famous for a while. Year-on-year sales are up and website traffic is crazy. We created the positioning ‘bikes for non-cyclists’, and ha...
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Required- Mellor&Smith Making brands famous since 2009.
- Max Cannon Design Director / Art Director
- Paul Mellor Master of Decibels (MD)
- GoCardless. You're Growing Sooo Fast.How do you attract the attention of the fastest growing brands in the world? Background GoCardless are perfectly placed to partner with the fastest growing companies in the world. The kinds of businesses who are doubling in the blink of an eye. B...
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Required- Mellor&Smith Making brands famous since 2009.
- Paul Mellor Master of Decibels (MD)
- Martin Fleming Senior creative copywriter
- Fat Lad. Change Gear.How do you get non-cyclists to ride in their Sunday best? Insight It’s not the cyclist who’s letting the side down, it’s often their bike gear. And that’s a problem. Our idea Constantly pulling down a jersey to cover their arse, chaffing nipples...
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Required- Mellor&Smith Making brands famous since 2009.
- James Smith Creative Director
- Paul Mellor Master of Decibels (MD)
- Rayvn. Simple isn't simple.How do you get people to realise there’s no time for learning curves in a crisis? Insight Complexity always feeds a crisis, but preparation feeds simplicity. Our idea Emailing 30 people at the same time, dead easy. Try emailing 30 people at the...
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Required- Mellor&Smith Making brands famous since 2009.
- Max Cannon Design Director / Art Director
- James Smith Creative Director
- ICIS. Don't Buy.How do you get a B2B audience to see the value of a merger between two titans of industry? Insight Wet paint, keep off the grass, red buttons. Tell someone to do something, and they’ll often do the complete opposite. Idea ICIS are more than jus...
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Required- Mellor&Smith Making brands famous since 2009.
- Max Cannon Design Director / Art Director
- Paul Mellor Master of Decibels (MD)
- Proceive. Crave the best.How do you convince Mums to try your pregnancy supplement? Background Proceive is growing fast, putting them in direct competition with the biggest Goliath in the category; Pregnacare. Proceive is a vastly superior product, but they don’t have 30...
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Required- Mellor&Smith Making brands famous since 2009.
- Max Cannon Design Director / Art Director
- Lisa Henwood Copywriter
- Mango Bikes. NO BS.Monocoque? Bulge Butted? We haven’t the foggiest either. Background We made Mango famous. So famous, other brands are playing dirty just to try and stop them. Year-on-year sales are up, website traffic is crazy and waiting times for bikes are up...
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Required- Mellor&Smith Making brands famous since 2009.
- Paul Mellor Master of Decibels (MD)
- James Smith Creative Director
- AMP Athletic. Silence your little voice.How do you get thousands of affluent Maryleboner’s to take notice of a gym? Background Since opening their doors AMP Athletic had grown steadily through referrals and word-of-mouth. But they knew that to really grow they needed to grab the opport...
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Required- Mellor&Smith Making brands famous since 2009.
- Max Cannon Design Director / Art Director
- Paul Mellor Master of Decibels (MD)
- CTEK. New-fashioned Refuelling.The public always like things that feel familiar, and with electric cars, refuelling has now gone full circle. Like when a horse was left outside the Inn / Pub / Medieval Discotheque. New fashioned refuelling. It worked back then, and it works no...
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Required- Mellor&Smith Making brands famous since 2009.
- Max Cannon Design Director / Art Director
- Paul Mellor Master of Decibels (MD)
- Mango Bikes. Put something fun between your legs.Mango Bikes continue to take on the huge Goliath bike brands of the world, mastering their niche and selling shed-loads of bikes. Colourful, memorable and bold. And all done with a twinkle in the eye. This campaign reminds us of theBill Bernbac...
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Required- Mellor&Smith Making brands famous since 2009.
- Paul Mellor Master of Decibels (MD)
- Max Cannon Design Director / Art Director
- Mango Bikes. Swipe Right.Mango Bikes continue to break the mould of what is expected from a bike brand. Taking on the huge Goliath bike brands of the world, to carve out their niche and sell shed-loads of bikes. Colourful, memorable and bold. This campaign reminds us o...
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Create new list with Mango Bikes. Swipe Right.
Required- Mellor&Smith Making brands famous since 2009.
- Max Cannon Design Director / Art Director
- James Smith Creative Director
- Proceive. Try.Conception and pregnancy are both part of the same journey. But are often viewed by the public as separate chapters. Interestingly the same sound can mean two different things that are connected. "Try" and "Tri" From 'the birds and the bees', to...
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Required- Mellor&Smith Making brands famous since 2009.
- Max Cannon Design Director / Art Director
- James Smith Creative Director
- Mango Bikes. Spokes Newington.Brands can't have fun. Or can they? Maximus Outdoor ran a competition in early 2021 to celebrate the importance of neighbourhoods. After sifting through a bazillion entries, the judges chose our entry for Mango. "We really liked the sense of hum...
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Required- Mellor&Smith Making brands famous since 2009.
- Martin Fleming Senior creative copywriter
- James Smith Creative Director
- GoCardless. Bigger Boat.Failed payments aren’t often the first thing on a companies ‘to-do’ list. Huge enterprises take thousands of customer payments a day. A lot of them fail, costing millions. But how do you get the companies top-brass to think about it? You’ve got s...
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Required- Mellor&Smith Making brands famous since 2009.
- Max Cannon Design Director / Art Director
- Bart Miko 3D Artist
- Canopy. Goes Fresh.How do you get renters to think positively about their rent? We’d been working with Canopy for a while, creating Ad campaigns and making them famous. Things were growing, the work was driving customer sign ups but something was missing. A killer...
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Required- Mellor&Smith Making brands famous since 2009.
- Uri Baruchin Brand Strategist
- Max Cannon Design Director / Art Director
- Mango Bikes. Commuticise.How do you convince a non-cyclist to buy your bike for commuting? We’ve been making Mango famous for nearly a year. Built on rock solid foundations, we’re able to be tactical. In Summer 2020, when swathes of the UK were searching for a bike to co...
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Required- Mellor&Smith Making brands famous since 2009.
- Max Cannon Design Director / Art Director
- James Smith Creative Director
- Expedia. Expect More.How do you show you have the scale of big legacy players and the agility of trendy start-ups? Battling for market share on two fronts is exhausting, especially in B2B. So we switched the dilemma on its head, a weakness into a strength. Businesse...
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Create new list with Expedia. Expect More.
Required- Mellor&Smith Making brands famous since 2009.
- James Smith Creative Director
- Paul Mellor Master of Decibels (MD)
- Canopy. Nuffin'.How do you get renters to realise their rent each month does nothing for their credit score? “Rent is dead money”. The thing is, it doesn’t have to be. We flipped the perspective, zeroing in on their frustrations, using quirky colloquialisms to s...
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Required- Mellor&Smith Making brands famous since 2009.
- Max Cannon Design Director / Art Director
- James Smith Creative Director
- Proceive. Giving nature a helping hand.How do you convince couples not struggling to conceive, they should accept a bit of help in making it happen? Proceive has proper scientific chops, but any mention of fertility and the public thinks you’re saying they have a ‘problem’. So we were...
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Create new list with Proceive. Giving nature a helping hand.
Required- Mellor&Smith Making brands famous since 2009.
- Sophie Johnson Copywriter
- Max Cannon Design Director / Art Director
- Bionic. Battling the headwinds of business. (TVC).How do you make a business owner think about their energy, broadband and insurance? Energy, insurance and broadband isn’t the first thing on a business owners ‘to-do’ list. To make them sit up in the middle of Coronation Street you’ve got to show...
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Create new list with Bionic. Battling the headwinds of business. (TVC).
Required- Mellor&Smith Making brands famous since 2009.
- Sophie Johnson Copywriter
- Max Cannon Design Director / Art Director
- Mango Bikes. No Fluff.How do you convince someone who isn’t really ‘into cycling’ to buy a bike? We’ve been making Mango famous for a while now. Build on rock solid foundations, we’ve continued to focus on Mango’s core USP. It’s that hook, the kind people remember, a...
Join our Pro Plan to create your first list
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Create new list with Mango Bikes. No Fluff.
Required- Mellor&Smith Making brands famous since 2009.
- James Smith Creative Director
- Paul Mellor Master of Decibels (MD)
- Yoni. What you put in your vagina is important.How do you get women to buy Yoni tampons instead of the market leading synthetic brands? Young women will happily reduce their booze and gluten, saying “my body is a temple”. We made sure they thought just as hard about what they put in their vag...
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Create new list with Yoni. What you put in your vagina is important.
Required- Mellor&Smith Making brands famous since 2009.
- Kate O'Connor Senior Copywriter
- Paul Mellor Master of Decibels (MD)
- Mango Bikes. Don't Judge.How do you convince someone who isn’t really ‘into cycling’ to buy a bike? We made Mango famous. So famous, other brands are playing dirty just to try and stop them. Year-on-year sales are up, website traffic is crazy and waiting times for bikes...
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Create new list with Mango Bikes. Don't Judge.
Required- Mellor&Smith Making brands famous since 2009.
- Max Cannon Design Director / Art Director
- Paul Mellor Master of Decibels (MD)
Projects credited in
- Egencia: Hosted Buyers PartyBrief: Capture the Rio Carnival themed bash on behalf of Egencia. Organised by Charlotte Tabinor / Mellor&Smith. Solution: Egencia exhibit at the Business Travel Show every year and have big competitors. Throwing a Hosted Buyers Party is one way...
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Required- Grace State Designer & Photographer
- Paul Mellor Master of Decibels (MD)
- Charlotte Tabinor Event Coordinator
- The Bland BookBrief: Bored of constantly seeing mundane, “bland” identities that rarely work, we wanted to highlight this to our industry in a truthful, compelling way. Solution: The result is the answer to every single branding brief. After months of hard wo...
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Required- Grace State Designer & Photographer
- Vikki Ross Copy Chief
- Jiang Zhe Architectural Designer
- Faulty Towers Dining: Causing havoc on the Bakerloo lineBrief: Faulty Towers Dining is an established 20-year-old show who’s got the market sewn up. But you’ve got big competition. Solution: Where can you find plenty of Londoners? Underground of course. Half a million travel on the Bakerloo in the mor...
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Create new list with Faulty Towers Dining: Causing havoc on the Bakerloo line
Required- Grace State Designer & Photographer
- Paul Mellor Master of Decibels (MD)
- Canopy: Nuffin'Brief: Canopy is an up-and-coming proptech firm that is shaking up the rental market, but no one has heard of them, and can’t take advantage of their brilliant product! Solution: “Rent is dead money”. The thing is, it doesn’t have to be. Using a...
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Required- Grace State Designer & Photographer
- Paul Mellor Master of Decibels (MD)
- Take Fucking Risks89% of ads are immediately forgotten. Why? Because nobody’s sticking their neck out. How could Mellor&Smith change this? Rather than sit on our backsides moaning, Mellor&Smith decided to shake up the industry by starting Take Fucking Risks - a cr...
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Create new list with Take Fucking Risks
Required- Grace State Designer & Photographer
- Take Fucking Risks: The Pub Crawls89% of ads are immediately forgotten. Why? Because nobody’s sticking their neck out. How could Mellor&Smith change this? Rather than sit on our backsides moaning, Mellor&Smith decided to shake up the industry by starting Take Fucking Risks - a cr...
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Required- Grace State Designer & Photographer
- M&S FitConcept for a M&S app to help dress customers according to their body shape Reducing the return rate for items due to customer fitting
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Required- Mitch Baitey Designer
- Paul Mellor Master of Decibels (MD)
- Last Merch CreationsSome of our last merchandising designs: A triple layer waterproof PVC holo tote for Hawaiian Tropic UK, Our XL PVC Tote in launch shoot for Tattle Wellness Canada and our PVC Tote Dots reimagined in all gold dots for Maui Moisture hair products f...
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Create new list with Last Merch Creations
Required- Victoria Garcia Rudi Art Director and Stylist
- Get Shit Donea little film for Mellor& Smith
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Required- Mat Laroche director
- Paul Mellor Master of Decibels (MD)
- Take Fucking Risks: THE PUB CRAWL May 2019 (WRAP UP)On 15th May 2019, 50 of us pub crawled around the delightful Borough Market. We heard from 5 varied, utterly inspiring, and inherently risky speakers. They each gave a gloriously unique perspective on creativity, risk, and why you should just go...
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Create new list with Take Fucking Risks: THE PUB CRAWL May 2019 (WRAP UP)
Required- Mellor&Smith Making brands famous since 2009.
- Alexa Kerr Lead Designer
- Cookie Tabinor Creative & Event Organiser
- Take Fucking Risks SocialsCreated for the event series Take Fucking Risks, these GIFs were made with minimum time and maximum pinkness.
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Required- Alexa Kerr Lead Designer
- 25 top creative industry events to get involved with this yearWant to make this the year to join a creative community or career support network? Ready to knuckle down on acing a professional quality, like commercialising yourself or making all-important freelance contacts? Maybe you’ve just got the creative...
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Create new list with 25 top creative industry events to get involved with this year
Required- The Dots – Staff Picks & Top Tips Top events, resources & advice
- Charlotte Matters Art Director
- Alexander Beauchemin Graphic Designer
- PODCAST: Paul Mellor on taking fucking risksPower Suit Podcast: We’ve got some new dulcet tones for your Walkman: in the latest episode of Power Suit Podcast, we interviewed Paul Mellor about getting risky. In 2017, Paul Mellor’s agency started Take Fucking Risks, the events that started o...
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Required- Power Suit Social Let's talk about the future of creativity
- Lauren Ingram Founder, Women of Web3
- Paul Mellor Master of Decibels (MD)
- Bootcamp Your Book! With Nurture Creatives and Mellor&SmithGraduates, you’ve just spent the last 3+ years of your life studying graphic design, you’re now looking ahead for that next chapter, it’s an exciting one…working in the industry! You’ve probably had portfolio advice already, but what you really wa...
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Create new list with Bootcamp Your Book! With Nurture Creatives and Mellor&Smith
Required- Nurture Creatives Our sweet spot is nurturing Graphic Designers & Visualisers
- Alexa Kerr Lead Designer
- Paul Mellor Master of Decibels (MD)
- EVENT. Take Fucking Risks: meets Cindy Gallop and Ellie Flynn - get tickets here.Venue: The Vaults, Arch 236, Leake Street, SE1 7NN Date: 9th May, 6pm Tickets: Buy them now, ticket sales are flying! http://bit.ly/tfrevents We're back with another Take Fucking Risks and we've got 2 badass speakers lined up for you. Cindy Gallop...
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Create new list with EVENT. Take Fucking Risks: meets Cindy Gallop and Ellie Flynn - get tickets here.
Required- Mellor&Smith Making brands famous since 2009.
- Max Cannon Design Director / Art Director
- Paul Mellor Master of Decibels (MD)
About
We’re an Ad agency specialising in making brands famous. The fact is, 89% of the work out there is ignored. Guff. Vanilla. Wallpaper. Bland. Meaningless. Treating the public with contempt. If you want fame, you need to: start a fire, break the rules, jump off the deep-end, rock the boat, stick your neck out, trust your gut, get uncomfortable, turn it up to 11. You have to want to get noticed. Strike a match, light the catalyst, watch it burn brighter than ever. Fame. Come and start a fire with us.
People who have worked with Mellor&Smith
Danielle Pender
- Editor In Chief of Riposte Magazine
- Riposte Studio, Riposte Magazine, KesselsKramer London
Blair Richardson
- Digital Lead
- Glug Events
Velma Simmons
- Founder of Life Talks & Partnerships Manager at ASOS
- ASOS, Universal Music UK
Jessye Seth Bloomfield
- Arts Producer and Programmer