The New Citizenship Project is a social innovation lab, established in 2014 to help catalyse the shift to a more participatory society. Founded by brand purpose experts Jon Alexander and Irenie Ekkeshis, we use creative strategy to promote the role of the citizen and encourage better participation in society. We want to reclaim the idea of the ‘Citizen’. Studies show that when we think of ourselves as just consumers, we’re less likely to tackle society’s biggest problems, from climate change to international inequality. When we think of ourselves as citizens, we’re more likely to participate, volunteer and come together to make our society stronger and more effective. We work with all types of organisations to create projects and prototypes to engage people as citizens, from documentary films to new social enterprises, intended to feed the citizen in all of us.