Philips Lighting
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- Location
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Projects credited in
- PHILIPS FUTURE OF LIGHT PLATFORMI created a though leadership position for Philips in Smart Cities, and as a part of it I developed a co-creation digital platform to enable Philips to explore future value. The Future of Light platform, created together with Digital Marketing, in...
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Required- Cristina Ferraz Business Innov. & Intelligence, Marketing Strategy & Design
- THE 3RD AGE OF LIGHTINGThe 3rd age of Lighting is a visionary idea I developed for Philips Lighting as part of its thought leadership strategy. It is a story about light. About how light revolutions always had a great impact on mankind evolution itself. And how we have...
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Required- Cristina Ferraz Business Innov. & Intelligence, Marketing Strategy & Design
- PHILIPS DIGITAL RETAIL SOLUTIONSAs part of my consulting role at Philips, I worked with the Philips Digital Retail Solutions Venture to help them establish their digital-enabled retail business, opening knowledge consulting as a new business path for Philips. Creating innovative...
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Required- Cristina Ferraz Business Innov. & Intelligence, Marketing Strategy & Design
- INNOVATION & PORTFOLIO STRATEGY FOR PHILIPS CONSUMER LIGHTINGAs a continuation from my Brand & Design Strategy project, I created together with the CMO and CDO office the business strategy for Consumer Lighting and led its execution. This included: forecasting, innovation plan, portfolio strategy, brand and...
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Required- Cristina Ferraz Business Innov. & Intelligence, Marketing Strategy & Design
- BRAND & DESIGN STRATEGY FOR PHILIPS CONSUMER LIGHTING BRANDSInitially asked to generate a design identity to structure the current portfolio of products, I managed to utilise the project’s findings and rationale to influence the strategy of not only the Design team, but also the business, from its Marketin...
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Required- Cristina Ferraz Business Innov. & Intelligence, Marketing Strategy & Design
- Philips HueThis is a commercial for the Philips Hue range of smart lighting. It put a new twist on the old joke to ask, "How many years does it take to change a lightbulb?". Because while everything else in our home has moved on, lightbulbs have remained stu...
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Required- Jonny Watson Creative Director
- Dan Harrison Creative Director
- Martin Stirling Director
- Philips Lamps
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Required- Vladimir Zhuravkin Creative Director, Film Director, Producer.
- Creating the Digital Experience
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Required- James Wall Brand, Marketing and Communications Director
People who have worked with Philips Lighting
Martin Stirling
- Director
Jonny Watson
- Creative Director
- Octagon, Freelance, VCCP, DLKW Lowe, Dare, Archibald Ingall Stretton, Agency.com, WCRS
Chris Baylis
- Executive Creative Director
Matt Weston
- CD / Writer