Plum & Ashby

Freya Nicholson




Launched in 2013, Plum & Ashby continues to cast its spell on the homeware industry. Nominated for its first ELLE Decoration British Design Award, in the “Best British Brand” category, the brand has certainly established its reputation as “one to watch.” Comprising of its modern spin on the traditional general store, Plum & Ashby’s products are a range of textiles, cookware, distinctive leather goods, artisan ceramics, and stationery that are creatively inspired by clean country decor, vintage finds, and the adorable unofficial brand ambassador, Bertie the Fox Terrier. Each product collection is geared towards fellow interior design enthusiasts who value authenticity and a contemporary aesthetic in their curated pieces. Primarily sold online at, Plum & Ashby wares can be found in over 150 independent stores throughout the country. Notable stockists include Harrods, Fortnum & Mason, John Lewis and Urban Outfitters.

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Lauren Phillips

  • Freelance Copywriter & Editor