Seen Presents

All too often retail display is driven by what a brand wants to say and show, with scant consideration being given to the very people they want to connect with. This means many brands miss the opportunity to understand the way people experience retail display activations and therefore fail to make the most of their chance to connect with their audience. At Seen Displays, we believe that a brand can get its message across much more effectively if it seeks to understand human behaviour – specifically how humans perceive and interact with environments. We think that this approach is vital to inform our thinking and enable us to create truly effective retail activations that deliver commercial value and human connection.