Shortlist Media launched its first brand, ShortList, in 2007. Pioneer of the “freemium” publishing model – providing high quality, premium content for free to affluent consumers – ShortList swiftly rose to market leader in the men’s lifestyle sector and now boasts an audited weekly ABC of 535,505. Stylist, the multi award-winning free, quality weekly title for stylish, intelligent British women, launched in October 2009. A beautifully designed mix of fashion, beauty, thought-provoking features and news, the magazine was described recently by Enders Analysis as “the pivotal magazine launch of the last ten years” and has won more than 30 prestigious awards for editorial and publishing excellence, including the PPA’s highest honour: Brand Of The Year. It is now the leading fashion and lifestyle weekly in the UK, with an audited ABC of 436,120. Digitally, Shortlist Media has created significant scale. Launched in 2010, ShortList.com and Stylist.co.uk are powerful, fast-growing websites for urban men and women. The company has also developed standalone digital brands including the stylish daily email services Emerald Street and Mr Hyde. In 2013, the company introduced its first overseas edition with Stylist France launching in joint venture with Group Marie Claire. Plans were recently announced to launch Stylist under license with APP in the Middle East in October 2014. In 2012, Shortlist Media was named the Small to Medium Sized Enterprise Of The Year at the British Business Awards and was #36 in The SundayTimes Fast Track 100 list of fast growing businesses.