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Launched 2010, Smarkets is an industry-leading betting exchange that makes trading on events secure, efficient and exciting. Smarkets’s industry-leading technology facilitates market trading that enables users to set their own prices and bet against one another, right up until the end of an event. 70,000 customers count on Smarkets for their betting needs. Forged from trading principles found within the financial markets, Smarkets brings intelligent betting to the forefront of an age-old industry, innovating the industry every step of the way from trading to customer experience and design. Headquartered in London, UK, the company has processed billions of pounds worth of transactions for customers across the company’s licensed and regulated markets.