SNUFF CREATIVE

I understand the power of good communication; after all, it can help save lives, shape futures, scare children, and lots of other fabulous stuff. I use visual storytelling to communicate ideas, utilising design and visual communication to help brands, corps, orgs, and individuals, to capture the hearts, minds and imaginations of their audience, aiming to transform personal, cultural, social and corporate beliefs and behaviours. I work across multiple styles and mediums which blend traditional hand-crafting techniques and processes with digital design, fusing styles and experimenting with new forms. I craft visual stories using signs and signifiers and my vocabulary is semiotic. I manipulate established codes and visual sign systems using metaphor and meme, to cut and paste ideas into new contexts, re-channelling meaning in fresh and unexpected ways. And sometimes I just draw stuff. Chris Luffman BA Hons Graphic Communication