Create. Discover. Shop.




Soapbox (, part of the EF accelerator, is a mobile app for short videos by YouTubers about beauty and fashion where viewers can buy the products they see at the lowest cost. We then share the revenue we make with the content creators, giving them an income that is significantly more than what they can achieve on YouTube. We do this by providing users with a seamless shopping experience for beauty and fashion products, whilst also giving them great video content from their favourite YouTubers.