Translating future uncertainty into present day choices

London, United Kingdom

Projects credited in


We are a design and experiential futures company based in Somerset House in London. We create worlds, stories and tools that provoke and inspire people to engage with the precarity of our rapidly changing world; imagining and prototyping different possible futures, to help people make better decisions today. From climate change and synthetic biology, to the unprecedented power of algorithmic surveillance and the emergence of artificial intelligence, we explore some of the biggest challenges of our times – and investigate the potential and unintended consequences of these challenges. To date, we have partnered and produced commissions for V&A Museum, Google AI, DeepMind, Cabinet Office UK, United Nations Development Program, Red Cross, Ministry of Energy, Govt. Of UAE, Nesta and Forum for the Future. Our work has been exhibited at MoMA New York, National Museum of China, Vitra Design Museum, Ars Electronica, V&A, Design Museum London, CCCB Barcelona and ArtScience Museum Singapore, and La Biennale di Venezia



Design Studio of the Year, Dezeen Awards


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  • Dezeen Awards is an annual awards programme identifying the world's best architecture, interiors, design and sustainability projects, as well as the studios and the individual architects and designers producing the most outstanding work.

People who have worked with Superflux