The Goat Agency

Goat is the leading global influencer marketing agency, dedicated to guaranteeing results for our clients. As a neutral agency, we work for brands on performance driven campaigns in every industry from sport, fashion, lifestyle, esports, entertainment, technology and more.

The category was introduced in 2017 to reflect the growing number of new agencies across the sport industry. Won in its inaugural year by influencer agency, Goat, the agency's director, Nick Cooke, spoke to Sport Industry Group back in November about the impact the award had on the organisation. “Winning the award was a wake up call for how well we had been doing,” admitted Cooke. “Internally it was a massive confidence boost to the whole team, but externally the outcomes have been fantastic. “In terms of reputation, we have since walked into meetings where people have referenced our win and we have had clients who have came directly from the BT Sport Industry Awards, including a sports star that attended on the night, so there have been genuinely tangible results off the back of the award.” Read more at https://www.sportindustry.biz/news/meet-shortlist-young-agency-year#0M9S6zLTtFlu249b.99

The BOC Brilliance Award for ‘Brand Brilliance’ recognises the be best of the best. The winner is the star entry that encompasses the very best of Business Brilliance over the year. this award is given to the candidate that can best demonstrate consistent growth and strong financial performance and brand recognition. Judges look for evidence of exceptional delivery, site engagement and functionality, security, innovation and ethical practice. They also considered how staff are engaged and developed, how the organisation’s strategic vision is led, managed and implemented, and evidence of a plan for sustained growth. Winning this award recognises Goat as not only an industry leader but a pioneer in business. The following is taken from our official award entry and summarises why Goat won this award; “Our unique CRM system hosts influencers from across every vertical, from micro-influencers to those will millions of followers. We collect audience and brand data on every influencer to have a full view of their potential, aiding our data insights to predict influencer performance. All of this means we have enhanced insight enabling us to guarantee deliverable KPIs for brands. This new strategy provides trust and value for clients as they are assured that we will deliver the results they want, and because we understand our channels we deliver 144% of results on average.”

CV Magazine’s prestigious 2017 UK Corporate Excellence Awards seek the very best of the best from across the UK’s vibrant and ever-evolving business market. Sector, business size and location within the UK are not factors in deciding the winners of this programme; all we want to do is showcase the very best firms and the people driving them to success.