WHY WE EXIST We’re here to provide style advice, as well as the latest coolest gear, catered to you - the modern male. No bootcut jeans, no string vests or anything else we wouldn’t wear ourselves. Above all we’re here to entertain and educate, not patronise or intimidate. MORE ABOUT US Our young team of writers, designers and buyers have their fingers on the pulse of all things fashion, music, food and events. With backgrounds in all these industries and more, we utilise our contacts within them to bring you exclusive content and products on a daily basis.