The Plum Guide is building an online marketplace of the world’s best holiday homes. A bit like The Michelin Guide - for the sharing economy. We handpick the top 1% of holiday homes, using a mix of algorithms and physical visits by hospitality experts. Customers love it because we remove the hit and miss nature of Airbnb, HomeAway, and the like. We're a one stop shop for the world’s most beautiful and iconic homes. Hosts love it because we recognize their craftsmanship with a badge that drives incremental bookings. Our ambition is to revolutionise the travel market and sharing economy at large.