The Smiley Company

The happiest licensing company in the world

London, United Kingdom

Projects credited in


As one of the world's top 100 licensors, The Smiley Company works with over 260 licensees and best-of-class retailer partners globally, to bring the iconic Smiley and Rubik’s Cube brand across fashion, home and entertainment sectors. For more 45 years Smiley has shaped the way we share happiness and express ourselves through iconic and creative products. Today, Smiley has become more than just an icon, a brand and a lifestyle, reminding people just how powerful a smile can be. The Smiley trademark is registered in over 100 countries and more than 13 product categories.

People who have worked with The Smiley Company