The Standard

Founded in 1998 on the Sunset Strip, The Standard hotels are known for their taste-making clientele, their pioneering design, and their unrelenting un-standard-ness. With five hotels in New York, Los Angeles, Miami, and London coming soon, the goal of every Standard project—be it a hotel, a rooftop discothèque, or a magazine—is to defy conventions, up the aesthetic stakes, and deliver a smashing good time. The Standard’s irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond.