thelittleloop is the first shared wardrobe for kids

Winchester, United Kingdom


We're completely rethinking the way the world buys children's clothes so that parents can save time, money and the planet, without compromise. Parents borrow an entire wardrobe of stylish, ethical clothing, then send them back and swap when they're done - as often as they like. And ethical childrenswear brands rent and re-sell their clothing via our unique partnership model. No upfront inventory costs for us. A more sensible way to engage with conscious consumers for them.



Best Circular / Vintage Fashion Brand

Junior Design Awards

  • I recently watched thelittleloop founder, Charlotte pitching on Dragon’s Den and I was blown away by her passion, common sense and clear sight. Charlotte has created a brilliant circular fashion business that helps parents to protect the planet, save money and dress children beautifully in eco conscious brands. Bonita Turner, Editor of JUNIOR


Best Children's Fashion Retailer

Junior Design Awards

  • Silver Winners of this prestigious children's design award.

People who have worked with thelittleloop