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Create new list with McDonald's "McDelivery Packaging"
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McDonald's "McDelivery Packaging"
With McDelivery, McDonald’s Germany launched their first delivery service ever. To wet franchisee’s appetite for the new service, we had a limited designer packaging delivered directly to their doors. The packaging combines unmistakable elements f...
Karl Wolfgang Epple
Executive Creative Director
SS
Shawana Sadiq
Create new list with Joja Wendt "The Power of Music"
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Joja Wendt "The Power of Music"
Joja Wendt is Germany’s most successful pianist. The secret to his success lies firstly in his virtuoso playing and secondly in his ability to completely redefine the classical piano concerto as a genre. For his 'Stars on 88' tour, he wanted to gi...
Karl Wolfgang Epple
Executive Creative Director
Create new list with REWE "Ripecheck"
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REWE "Ripecheck"
The waiting, the squeezing, the smelling, the disappointments come to an end. Thanks to a sticker. Hass avocados (fyi: 'Hass' is German for 'hate') have a skin that becomes darker with increasing ripeness. Having the same color as an ideally ripen...
Karl Wolfgang Epple
Executive Creative Director
Marie-Therese Humer
Senior Art Director
Create new list with McDonald's "You've earned it"
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McDonald's "You've earned it"
After a long exhausting day or after a long exhausting night almost nothing feels as liberating and satisfying as a visit at McDonald's. There are days and nights after which you deserve your favorite treat from McDonald's. And we show exactly the...
Karl Wolfgang Epple
Executive Creative Director
Create new list with thyssenkrupp "Engineering. Tomorrow. Together."
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thyssenkrupp "Engineering. Tomorrow. Together."
thyssenkrupp is a diversified industrial conglomerate with 155,000 employees in 80 countries. These employees had to be inspired with a new brand promise and corporate design that highlights thyssenkrupp’s transformation into a diversified industr...
Karl Wolfgang Epple
Executive Creative Director
Create new list with IKEA "Blily"
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IKEA "Blily"
If you swap only one part, everything gets confused. This is true even for BILLY, the simple bookcase that has been bought 41 million times in the last 39 years. That’s how this poster didn’t only advertise the IKEA assembly service, but incidenta...
Karl Wolfgang Epple
Executive Creative Director
Create new list with Audi "Welcome to the 8th dimension"
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Audi "Welcome to the 8th dimension"
The Q8 crowns Audi’s Q segment. It was globally launched with the campaign idea of the 8th dimension which invited people to go beyond their limits of imagination. A broad spectrum of digital measures focused on social media and a print campaign d...
Karl Wolfgang Epple
Executive Creative Director
Juan Camilo Hernandez D
Creative Manager, Film Editor, Videographer, Photographer
Create new list with DER SPIEGEL "Not afraid of the truth"
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DER SPIEGEL "Not afraid of the truth"
It was the Charlie Hebdo shooting in Paris on 7 January 2015 that shockingly proved we found the right words, when we relaunched DER SPIEGEL the day after with a new claim after 40 years: Not afraid of the truth. The crossmedia campaign amplified...
Karl Wolfgang Epple
Executive Creative Director
Create new list with Sixt "Jamaica"
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Sixt "Jamaica"
In November 2017 talks to form Germany’s next coalition government collapsed when one party (FDP) walked out of marathon negotiations after four weeks. Sixt – known for provocative political campaigns – stroke again. With a print ad in Germany’s b...
Karl Wolfgang Epple
Executive Creative Director
Create new list with IKEA "Family Tree"
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IKEA "Family Tree"
According to The New Yorker, one in ten Europeans were conceived in IKEA beds. To keep it that way, this campaign of family trees illustrates how indispensable the Swedish furniture retailer was for families for generations and still is. It was aw...
Karl Wolfgang Epple
Executive Creative Director
Create new list with Hermann's "Petfood for Good"
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Hermann's "Petfood for Good"
HERMANN’s believes every animal deserves to live in dignity. That’s why we found a way to team up the pet food producer with animal shelters all over Germany in order to find new homes for their cats and dogs. First, photos of the homeless animals...
Karl Wolfgang Epple
Executive Creative Director
Marie-Therese Humer
Senior Art Director
Create new list with McDonald's "Build as you like"
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McDonald's "Build as you like"
McDonald’s Germany is not what it used to be. The new McDonald’s restaurants all over the country have made a huge leap in quality – providing features like freshly made food, barista-made coffee, and touch-screen kiosks that allow customers to ch...
Karl Wolfgang Epple
Executive Creative Director
Bazil Zieel
Graphic Designer
Create new list with IKEA "Assembly Fail"
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IKEA "Assembly Fail"
Epic fail or intentional? A simple, analogous poster campaign made the digital world discuss. Just because the people putting up the posters got it completely wrong. Can happen to anyone. Just like with IKEA furniture, right?
Karl Wolfgang Epple
Executive Creative Director
Create new list with Ali Cola "The cola in skin-colors"
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Ali Cola "The cola in skin-colors"
ALI COLA makes a statement for greater tolerance in challenging political times: It’s the first cola that comes in a variety of skin colors. But the flavor is always the same. Different on the outside, same on the inside. Just like people.
Karl Wolfgang Epple
Executive Creative Director
Create new list with McDonald's "Popov, the clown"
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McDonald's "Popov, the clown"
When McDonald’s Germany changed agencies after 43 years, this first work recaptured the feeling the brand has always evoked: staying young whatever your age. The commercial, starring the world’s most famous clown Oleg Popov, added a new dimension...
Karl Wolfgang Epple
Executive Creative Director
Hack Market
Business Development Manager
Nathaniel Robertson
Music Producer
Create new list with Pacific Garbage Screening "Sea Cuisine"
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Pacific Garbage Screening "Sea Cuisine"
By the year 2050 there will be more plastic in the ocean than fish. Pacific garbage screening's target is to solve the issue but they need our financial support. That's why we developed visual statements that show the world, that it's not only the...
Karl Wolfgang Epple
Executive Creative Director
Marie-Therese Humer
Senior Art Director
Create new list with IKEA "The Chair"
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IKEA "The Chair"
IKEA has always been part of our everyday lives. To promote their affordable products, we put a common habit everyone identifies with in the spotlight. Everyone owns a particular chair they simply throw all their stuff at. The clothes are too dirt...
Karl Wolfgang Epple
Executive Creative Director
Marie-Therese Humer
Senior Art Director
Create new list with McDonald's "Everyday Icons"
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McDonald's "Everyday Icons"
Everybody uses emojis in text messages, WhatsApp, Facebook, etc. to express their emotions. Only real characters deserve to become emojis in our everyday conversations – only icons become icons. To showcase this message, a still-life photographer...
Karl Wolfgang Epple
Executive Creative Director
Marie-Therese Humer
Senior Art Director
MB
Marlon Bebeka
Writer
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