Established in 2002, trendwatching.com helps forward-thinking business professionals understand the new consumer and subsequently uncover compelling, profitable innovation opportunities. 260,000+ subscribers and 1,200+ clients turn to trendwatching.com for global consumer trends, insights and related innovations. We rely on teams and representatives in London, São Paulo,Singapore, New York, and Lagos, and run a network of 3,000+ trend spotters worldwide.