Beautiful homewares from the best independent boutiques

London, United Kingdom


Projects credited in


Trouva is one of the fastest growing tech businesses in Europe (TNW Tech5), one of Wired Magazine's hottest European Startups and is 3rd in the prestigious Startups 100 Index, ranking the UK’s best high growth startups. A software-enabled marketplace, Trouva brings customers beautiful homewares from the best independent boutiques around the world. We know that unless people happen to be in the right place, at the right time, that perfect piece can be impossible to find. All too often, it’s sitting in a shop somewhere they don’t even know about yet. That’s where we come in. Trouva was founded to make it easy for customers to discover just the right thing for them... wherever in the world it may be hiding. We’re using cutting edge technology to harness the expertise of the best bricks-and-mortar shops from Shoreditch to Stockholm, scaling their offering online to connect with a global customer base seeking unique, hard-to-find homewares. At Trouva, we envision a world where beautiful offline inventory is easily available to all. We’re lucky enough to be backed by world leading investors whose successes include ASOS, Farfetch, and Dropbox (Index Ventures, Octopus Venture and BGF), with Angel Investors including current and former C level execs from Just Eat, Google, eBay & Deliveroo. We’ve been covered by the likes of Forbes, Vogue, The BBC, TechCrunch and Sky News and have won Emerging Retailer of the Year at the Retail Week Awards, as well as being recognised by the likes of Maserati 100 and Technation’s Future Fifty.



Startups 100 Index 2019

Startup 100

  • We debuted at no.3 in the Startups100 2019 index of the UK's best and brightest start-ups. Read more here:


Emerging Retailer of the Year 2019

Retail Week


Europe’s 100 Hottest Startups: WIRED

WIRED magazine

WIRED magazine logo
  • Featured as one of Europe's top start-ups in the esteemed annual awards from Wired Magazine.

People who have worked with Trouva