Inspired by jewellery that has survived the test of time, V was created in 2013 by British designer, Laura Vann. Guided by over 20 years of experience from her family’s jewellery business, V has quickly evolved and is stocked by only the finest jewellers and fashion boutiques world-wide including Harvey Nichols, John Lewis and Fortnum & Mason. Laura seeks to reinvent traditional jewellery into something chic and casual while maintaining longevity in its overall design. Subsequently the brand's fresh yet classic image has been praised for filling a gap in the market for women who no longer want throwaway jewellery but at the same time do not buy fine jewellery regularly. With sustainability at the heart of the brand, pieces are made using recycled Sterling Silver and production undergoes rigorous SMETA auditing as V also supplies white label goods to one of the largest department stores in the UK.
V was awarded winners of the Brand To Watch category at the 2015 UK Retail Jewellery awards.