Woo (by ITV) is a new generation digital media brand and marketplace redefining wellness. We make mental health and wellbeing discoverable, aspirational and culturally relevant. Woo aims to engage with Gen Z (and Gen Y) with their passion points: music, fashion, activism and culture but through a wellness lens. We take un-conventional practices that are designed to improve the human experiences, align them with cultural icons and deliver it in a way that feels accessible, relatable and desirable. Think documentaries, reality series, and endorphins releasing videos, audio and beyond. The content proposition is matched with a marketplace of curated consumer products designed to make you feel good, across categories such as apparel, supplements, homewares, tech and beauty. Let’s turn generation anxious into generation zen.