• Principles, people and passion result in populating culture.

02 Be More Dog

Cats and dogs are very different animals.
Cats are aloof, lazy and coldly indifferent to the world.
Dogs, on the other hand, love everything.
Slippers? Amazing. Socks? Amazing. Everything… amazing.
And dogs are right. Life is better when you dive right in.
So in this campaign, we encouraged the nation to lose their cat-like indifference and get involved.
To do more, try more, explore more… in short, to be more dog.