The 100 Word Pilgrimage was our way of exploring new perspectives on the city that has inspired our work over the years. The writers journeyed out first, bringing back one-hundred-word long interpretations of various parts of London. Then the visual artists followed, responding to the writing as they explored the location for themselves. With all the work assembled, our team of animators set to work bringing these words and static images to life. We created a window into London through the eyes of its inhabitants. This window was in fact the screen any phone or tablet onto which the augmented reality app Aurasma had been downloaded. Using sophisticated image recognition technology combined with an intuitive interface, Aurasma enabled us to create an interactive layer to our work, inviting the audience to step into the pictures and hear the stories spoken to them out loud. The 100 Word Pilgrimage started with a conceptual journey for each artist, but the destination was a physical art experience for anyone who wanted to take a closer look for themselves.