15 seconds ago

  • Simone Mascagni
The brief asked to create an advertising campaign for UHU Easy Superglue focusing on its benefits.

We are human. Sometimes we err and we make stupid decisions. Fortunately, with the new UHU Easy Superglue, if you make an error while fixing something, you will still have 15 seconds to adjust it.

So we decided to show “Fail” situations in which somebody would do something that initially “seemed to be like a great idea”. The campaign would start as a print campaign together with an online film campaign. Eventually, the audience would be suggested to send out their own “fails” to UHU and that the best ones could be then integrated in the real campaign.

In collaboration with Sarah Brust Heringer.