The prestigious Martell Cognac was reaching a prestigious year in 2015. Maturing to a ripe age of 300 years old, the Publicis Machine team knew we had to think up and activate something very special for such a special occasion.
To mark its launch in South Africa, Martell Cognac presented 1715 – a pop-up bar/lounge concept featuring the country’s hottest DJs, most glamorous chefs, and finest cognac for 6 weeks only.
Located on the ground floor of the Sandton Eye (below the Radisson Blu hotel) in the upmarket suburb of Sandton in Johannesburg, 1715 by Martell Cognac opened its doors to the public on Saturday 17 October and ran until 21 November 2015. It was touted as the place to be for the Johannesburg jet set, where the city’s ‘who’s who’ could enjoy the world’s no.1 Prestige Cognac House.
The 1715 activation saw Martell Cognac launch successfully into the South African market, and produced promising reviews on both the taste of Martell Cognac, and the experience of the pop-up bar/lounge. The tribute to the oldest of the great cognac houses was able to re-establish Martell as a cognac brand, as opposed to the well-known brandy.
The menu and evenings entertainment package was supplied via a beautifully sleek website and payment gateway, for details of the event, tailored packages, meal-types, alcohol of choice & reservation of tables.
For one of the most tasteful evenings of the year, we were glad we offered a first-impression fitting for this calibre event via the website.
With each facet of this spectacular pop-up activation designed to immerse guests in Martell Cognac’s world of opulence and create the ultimate cognac experience, 1715 by Martell Cognac was the talk of the town!
Creative Director: Jake Bester
Art Direction: Joshua Foster / MW van der Walt
Product Designer: Valentine Mick
Developer: Valentine Mick / Gareth Cozens
Copywriter: Jake Bester / Kenneth Van Reenen