“I am about as realistic a representation of a woman as the Disability Discrimination Act 2005 is of a disabled person.”
To create an ambient ad to shock people into greater disability awareness in London
Attract a visceral reaction and turn it into an opportunity to get people thinking about the nature of marginalisation, gender and disability.
Had some thoughtful conversations with strangers, raised awareness, made some industry connections.
Won several campaigning awards for my project including named as a Finalist for the SMK London Social Justice Award, Sheila McKechnie Foundation (SMK) and National winner for THE SHOUT AWARD for Campaigning, vinspired.