2006 FWC media coverage campaign

  • Marcos Behrens

LANCE! sport news media showed footballers recreated with newspapers rags on billboards, ads and posters. This was the World Cup 2006 coverage campaign for a Sports Newspaper. Collage with newspaper scraps were made portraying players from some of the most charismatic teams of the Tournament. Each ad represents a team. The designs have been so well taken by the public that the newspaper made the artworks available for download as computer wallpapers at their website. There were also Posters and billboards, this last one portrayed a goalkeeper jumping to catch the ball.

Brazil
Mexico
England
Germany
Italy
Goalie
Argentina
Spain
Netherlands