2014 New Blood Awards - Sky

  • Jake Hogg
My entry for the Sky copywriting brief for the D&AD New Blood Awards 2014. To be human is to go on a journey of self discovery, creating memories and experiencing a wide range of emotions. Let Sky accompany you on your journey.

The campaign is based on tapping into the human emotions that Sky triggers through it's programs - the feeling of hope, the connection with their characters and wondering at beauty. The theme runs across 3 different media - a flagship TV advert campaign, print adverts and a short radio script.