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2017 E-Class Cabriolet

The New E-Class Cabriolet

Apr 2017 – Jul 2017
A video advertisement for Mercedes-Benz forming part of the Region Europe tactical communication campaign of the new E-Class Cabriolet.
The aim and objective of the campaign was to support sales of local European markets.
My role as part the Region Europe tactical marketing team meant I was directly responsible for managing the creation and adaptation of the digital assets to support the tactical campaign.
The project was carried out in collaboration with London based creative agency AMV BBDO, for whom I was the main point of contact within my team.

Project Team

Federico Varricchio

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  • Marketing Specialist
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Farai Dube

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  • Anthem - Director of Creative Strategy & Production
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Project Tags

  • marketing
  • Mercedes-Benz
  • Communications

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