24 Productions - Brand Refresh

Specialising in stills, consulting and moving image, 24 has long been a market leader in producing high-end content for campaigns such as Adidas, Channel 4 and British Airways. The company wanted a brand update as they didn’t feel the current aesthetic symbolised the new direction they were taking so I started designing a new logo, using the linear shapes of sports courts to experiment with structure, tracing over styles from different countries and making numerous compositions. After covering the contemporary angle, the company wanted something minimal that was still nostalgic of the old logo. The final design was a sleeker logo that still embodied the traditional shape but brought a fresher perspective to the companies sporting heritage.