Oppourtunity
Our everyday interactions with light fall in to two distinct categories, artificial light and natural light. Is there an oppourtunity to create an expereince with light that merges the two; and how might this translate in to a product, service and brand?

Outcome
Inspired by the unique appreciation of shadows in Japanese interiors, the brand 影 (Kage) explores the main values and characteristics of natural light and interprets these into, customisable, dynamic artificial home lighting products that create a comforting emotional climate and promote the act of mindfulness.

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Design Thinking