25 Skills Every Child Should Learn Poster

Published by the Sunday Times at the start of the school holidays, this pull-out poster aimed to occupy the down time of readers' children by challenging them to learn 25 fun, entertaining or just plain useful skills over their summer break As the lead creative on the project I worked closely with the editorial team from an early stage to help flesh out their rough idea for a special feature Aimed at a much younger audience than the newspaper, I remixed elements from the publication's design guide (for example colours, typefaces and illustrative style) to create a visual language that would engage a target audience of 8-15 year olds I also acted as design director to a small team of designers to deliver the project on time and on-brand