#2HorasPorSemana (#twohoursperweek) was a campaign created for a portuguese NGO called Re-food by five team mates. The main goal of the campaign was recruiting voluntees from 16 to 80, so we had to create three targets and try as hard as possible to bridge and find contact points between them.
The campaign was laucnhed at the 1st of October, 2016 and finished at the 29th of November, 2016. Even though it was designed for online and offline, most of the campaign performanced online and it only developed itself on organic content only (so, we had 0% of promoted content).
Overall, the campaign's motto is that you only need #2hoursperweek to change 10 people's lives. We also tried to re-brand the "volunteering image", so we tried to make it more modern and close to volunteers.