3 Arena - Visuals 2015

Agency // WHAM
Client // 3Arena

A new set of animations for the 3Arena in Dublin. This time the themes were more specific and representative of the kinds of entertainment that the venue has to offer.

Firstly 'Sports'. UFC, WWE, boxing matches and darts are all held there. The graphics played on a 'red versus blue narrative' showing each of the different sports, and ending in a winning belt.

'Rock' was the second to be completed, using a more energetic style that gave all the instruments their own life, exploding with colours like the scream of a guitar.

'Classical' took on an entirely different approach with a completely hand-drawn route. The free-flowing nature is closer to that of a painting, calmer and more abstract as elements dip into and out of focus.