+30MIN

  • Clarisse Talleux

Giving the Parisians the best reason to use public transportation

How can we dissuade Parisians from using their car on a daily basis? By using their only true problem: they hate parking! In Paris, a car driver looses up to 30 minutes per day, parking his car. 30 minutes that, if he took an alternative mean of transportation, could become +30 minutes... to sleep in the morning ! The 30th September 2018, we launched the +30min operation on a parking spot in Paris. The concept: make our targets feel the benefits of all that sleep they could be getting...
Collaborators: Manon Lebreton, Alice Ausud, Romane Réauté, Barthelemy Delorge