The concept of this project was to make a profit whilst helping a cause. The 365 camera is a small digital camera with a roll of 365 photos. The idea is to take a picture a day for a whole year. You cannot see the images until the end of the film, with the idea of re-living the excitement of looking through images from the past. All of these feelings and emotions you no longer get because of camera phones nowadays. We have got so used to taking loads of pictures and not really thinking about the image we take, or cherishing the image.