This is my latest major project I directed during my final year at CSM: A series of audio visualiser character holograms which dance in time to any music played. 3D animation was done by Yizhen Ngand character rigging was done by Hamid Ibrahim.
My interest in digital avatars and audio visualization stemmed from my research into music identities during my final year of Graphic Design at Central Saint Martins, where I specialised in ‘Moving Image’. Many music identities today use character or music mascots to distinguish themsleves from other music brands. Many entirely character-based virtual pop stars, bands and musicians have risen to fame, including ‘helmet-clad retro-futurists’ Daft Punk, cartoon British band Gorillaz, Japanese hologram vocaloid Hatsune Miku, and newly arisen Studio Killers, which comprise an animated ferret, weasel and a moody, stylish, fat girl with her hair in bunches.
When asked about the future of EDM and other genres of
music, Pete Tong (English DJ and BBC Radio 1 presenter)
answers, ‘I think the evolution of the scene will be more
about characters and personalities’.
Video directed by Richard Taylor and Liam Nary.